To know your money’s worth from your advertising campaigns, it is critical to understand how you can effectively measure the ROI of digital advertising. The concept of ROI has been around long before the digital age of advertising and it is an important part of digital marketing now. To maximize profit with Digital Indoor Advertising, you should aim to achieve high ROI and gain critical insights about overall performance and profitability of the business.
Now, indoor digital advertising is the perfect way to advertise, inform or enhance your customers experience. It is one sure way to capture your audience on-the-go. Indoor digital advertising can be found in all indoor locations like restaurants, bars and nightclubs, health clubs, airports and waiting halls and often displays advertisements via installed digital screens or signages in the aforementioned locations. Indoor ads are viewed for an average of 1.5 to 2 minutes compared to 3-5 seconds for traditional methods of advertisements. More value for the ad spend can be earned with streamlined Ads reaching the target audience and increasing the ROI. Indoor digital advertising also gives the ability to reach a highly targeted audience which may be defined by a particular lifestyle or location or behavior.
Here are few factors that can be considered while measuring the ROI for any campaign.
Higher Viewership: Advertisers can reach the right people at the right place at the right time. Displaying the right message at the right venue offers an opportunity to reach the masses and target a specific demographic with a campaign.
Engaging the audience: Consumer engagement with the product is much higher now with technological advantages of indoor digital advertising. It helps in capturing the right audience and increasing the likelihood of a consumer interacting with the brand.
Affordable means to reach a captive audience: An affordable advertising campaign investment has the ability to increase a brand’s ROI due to its low price point and cost per impression. Venues with an identifiable audience can determine the number of brand impressions which generates a metric that can be used to determine advertising reach.
Building Brand Awareness: This is a powerful and consistent medium to display right kind of company message at the right time and cannot be turned off or avoided or blocked, thereby, leaving a lasting impression on customer’s mind.
Total Ad Flexibility: The flexibility indoor digital advertising offers, allows company to change the Ads as per the requirement. It may be on daily or weekly basis even. It just takes few seconds to upload the new Ad up to the rotation. With new technology advancements, it is now less time consuming when it comes to time to change ads for multiple screens and locations.
The maximized ROI is easily achievable by planning an innovative and strategic advertising campaign. Indoor digital advertising has been caught as a recent trend here as it concentrates on the reach your target audience through the micro level approach to the local community.